Privacy Policy

This privacy notice sets out how St. Modwen Properties Limited (“we”, “us”, “our”) uses and protects any personal information that you provide, or which is collected during your visit to this website longbridgebirmingham.co.uk.

We are committed to ensuring that your privacy is protected. Any personal information given by you whilst using this website will only be used in accordance with this privacy notice.

This privacy notice explains how and what type of personal information will be collected, processed and used during and following your visits to this website. It also sets out why your information is collected, with whom it is shared and what rights you have over how we handle your information.

Data Controller

A data controller is the individual or legal person who controls and is responsible to keep and use personal data in paper or electronic files. St. Modwen Properties Limited is the data controller as defined by relevant data protection laws and regulations.

Links to other websites

This privacy notice does not cover the links within this site linking to other websites. We encourage you to read the privacy statements on the other websites you visit.

This notice is subject to any additional terms or other agreements you have entered into with us and any applicable laws.

What personal information we collect

When you visit this website our web server will automatically record details about your visit, including:

• IP address (an IP address is a number that is automatically assigned to your computer whenever you are browsing the Internet).
• Device you access the website from (tablet, mobile telephone, or desktop computer).
• Type of browser software used.
• longbridgebirmingham.co.uk website pages that you visit; and
• Date and duration of your visit to our website.

What we do with the personal information we collect

We require this information to monitor and report on the effectiveness of the website and help us improve it, we also use it:

• To improve our products and services.
• For customer and user administration and marketing (via Google Analytics).
• To record downloads of our brand guidelines;
• For handling enquiries.
• To provide you with the information you have requested regarding a property/development;
• To conduct research, testing, and analysis with regards to our business relations.
• To measure and analyse the effectiveness of our advertising to allow us to send more relevant advertising to you; and
• For such purposes as otherwise specified.

We will inform you where we require your consent to process your personal information. Otherwise, we will process your personal information to meet our legitimate business interests or where it is needed to comply with a legal obligation.

Security of information

We have implemented technical and organisational security measures to protect your personal information against unauthorised access, misuse, loss, or destruction including:

• Implementing access controls to our information technology, such as firewalls, ID verification and logical segmentation and/ or physical separation of our systems and information.
• Never asking you for your passwords; and
• Advising you never to enter any unique identifiers such as account numbers or passwords into an email or after following a link from an email.

We will not disclose your personal information to parties who are not authorised to process them.

Use of Cookies

This website uses cookies, which are small text files that are placed on your computer by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

When you first visit our website, we do not set cookies on your device (other than essential cookies) unless you accept/enable all cookies or select your own cookie preferences.

You can manage your cookie preferences at any time by clicking the ‘Cookie Settings’ tab on the website. However, please be aware that if you choose not to enable cookies it may prevent you from taking full advantage of the website and some parts of the website may fail to work.

To find out more about which cookies we use visit our Cookie Policy.

Controlling your personal information

Whenever you receive an email from us you can change your mind at any time by clicking the unsubscribe link in the footer of the email. We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties, which we think you may find interesting if you tell us that you wish this to happen.

Location where personal information will be processed

Your personal data will be processed in the United Kingdom in line with applicable data protection laws and regulations. Some of your personal data will be transferred to Google for the purpose of analytics as described above, this data may be processed in the United States, by Google LLC.

Retention of Personal Information

We will not retain your personal information for longer than is necessary, we will establish this by considering guidance on best practice in the area that the personal information relates to, and we will hold it only for the purposes for which it was obtained.

Your rights

Under data protection legislation you have rights regarding how your personal information is collected, used, and shared.  You have the right to access or obtain a copy of the personal information that we have collected about you, or to review, modify, delete, or to request that we stop processing such personal information.

You also have the right to lodge a complaint with us and/or the UK Information Commissioner’s Office (ICO).

You can find out more information about your rights by visiting the ICO website here https://ico.org.uk/

If you are seeking to exercise any of these rights, please contact us using the details in the “Contact Us” section below.

Contact us

If you have any queries about how we use your personal information, you can contact the St. Modwen Group DPO by post or email at the details specified below:

Group Data Protection Officer
St. Modwen Properties Limited
Longbridge Technology Park
Two Devon Way
Longbridge
Birmingham
B31 2TS

Email: protectinginformation@stmodwen.co.uk

Policy Changes

This privacy policy was most recently updated in July 2022. We may change this privacy policy from time to time by updating this page. If we make any substantial changes, we will take appropriate steps to bring those changes to your attention.