30 January 2009
A detailed planning application has been submitted for Bournville College, a major element in the first phase of St. Modwen's £750 million redevelopment of the former MG Rover works at Longbridge. With the concept design for the project now complete, the Birmingham office of international design practice Broadway Malyan has been appointed as detailed architects for the new £84 million College.
Currently located in Northfield, Bournville College is moving to Longbridge in order to bring together its existing three campuses into purpose built, state of the art premises which will see over 15,000 students in both further and higher education.
Driving the project from Broadway Malyan's Birmingham office, Lead Architect Salim Hussain commented: "The new Bournville College marks one of the first phases of the biggest regeneration scheme in the region, so it is incredibly rewarding to have the opportunity to implement the concept design through the build stage.
"We will be working with the entire project and development team to ensure the delivery of a first rate building that will set a new standard for education facilities in the UK. The iconic designs for the college make a clear statement of intent with regard to St. Modwen's regeneration of the former MG Rover works, whilst also highlighting the renaissance of south-west Birmingham."
The six storey building will be located on Longbridge North and will anchor the new town centre at the heart of St. Modwen's regeneration of the 468 acre former MG Rover works. The prominent location on the junction of the A38 Bristol Road South and Longbridge Lane and in close proximity to Longbridge train station means it is imperative that the college design is reflective of the new vision for the area.
Mike Murray, senior development manager for St. Modwen, said: "With Broadway Malyan on board as detailed architects and with a planning application submitted for the new Bournville College, we have taken a major step forward in providing a new high quality education facility at Longbridge. Not only will the new Bournville College shape Birmingham’s learning environment, it will also form the first phase of the new Longbridge Town Centre and therefore represents a milestone in a new future for Longbridge."
